Privacy policy

 

At Elite Beauty, we value your trust. Whether you're exploring our latest lash collection or checking out with your new favourites, your privacy is something we take seriously. This policy explains how we collect, use, and protect your personal information — so you know exactly what’s happening behind the scenes.

We want your experience with us to feel seamless, safe, and empowering — because beauty should never come with compromise.


1. The Information We Collect

When you visit elitebeautyuk.com, we collect two main types of information:
Order Information (when you shop with us), and Device Information (when you browse our site).

✅ Order Information

We collect this when you:

  • Make a purchase or attempt to purchase
  • Enter your shipping or billing details
  • Subscribe to our newsletter
  • Reach out via contact forms

We may ask for:

  • Your full name
  • Shipping & billing addresses
  • Email address
  • Phone number (if provided)
  • Payment details (handled securely via Shopify, or PayPal — we never see your full card info)

This allows us to:

  • Confirm and ship your order
  • Send you order updates and delivery notifications
  • Contact you if there’s an issue with your purchase
  • Send you offers or restock alerts (only if you’ve signed up)

📱 Device Information

Collected automatically when you browse our site, this includes:

  • IP address
  • Browser type (e.g., Safari, Chrome)
  • Device type (mobile or desktop)
  • Time zone and general location
  • Pages you visit, how long you stay, and what products you click

We collect this using:

  • Cookies – tiny text files saved in your browser
  • Log files – track what’s happening on the site
  • Pixels & web beacons – tools that help us understand your behavior

This helps us:

  • Make our site faster and easier to use
  • Show you products you’re most likely to love
  • Understand how people are interacting with the brand
  • Keep our store secure from suspicious activity


2. How We Use Your Information

We only use your information for reasons that make your experience better or help us run our store smoothly. Here's how:

  • To process and ship your orders
  • To send email confirmations and updates
  • To offer customer support if something needs fixing
  • To personalize your shopping experience
  • To send special offers or product launches (if you’ve subscribed)
  • To protect against fraud or unauthorised activity

We don’t over-contact, and you can unsubscribe from marketing at any time — no questions asked.


3. Sharing Your Information (Only When Needed)

We treat your information like it’s our own. We only share it with trusted third-party partners when it’s absolutely necessary for:

  • Processing orders (e.g., Shopify, PayPal, Stripe)
  • Delivering products (e.g., Royal Mail or couriers)
  • Email marketing (if you’ve subscribed)
  • Understanding how the site performs (e.g., Google Analytics)

These partners are contractually required to protect your data and never use it for their own purposes.

Sometimes we may also need to share info to comply with legal obligations — like responding to a court order or protecting against fraud.


4. Behavioural Advertising & Personalisation

We may use your browsing behavior to show you targeted ads or product recommendations across platforms (like Instagram or Google), based on your interactions with Elite Beauty.

This ensures what you see is more relevant to your interests — not just random ads.

You can opt out of personalised ads via:


5. Cookies & Tracking Technologies

Cookies help our site remember who you are — whether it’s your shopping cart, currency preference, or browsing habits. This makes your experience faster, smoother, and more personal.

We use cookies to:

  • Keep items in your cart
  • Show prices in your local currency
  • Remember your preferences
  • Understand what pages/products you love

You can disable cookies anytime in your browser settings, but this might affect how the site works for you. Learn more here: www.allaboutcookies.org


6. Your Rights (UK & EU Residents)

As a customer based in the UK or EU, you have the legal right to:

  • Access any personal information we hold on you
  • Update or correct your details
  • Delete your data (unless we’re legally required to keep it, e.g. for tax purposes)
  • Opt out of email marketing or targeted ads
  • Request a copy of the data we’ve collected

Also note: your data may be transferred outside the UK/EU (e.g., to Canada or the U.S.) when processed by Shopify or our service providers, but it’s always protected under strict safeguards.


7. How Long We Keep Your Data

Unless you ask us to delete it, we may retain your order and contact information:

  • For our records
  • To comply with tax laws or accounting rules
  • To help you with future orders or product history


8. Currency Selection & IP Tracking

To show prices in your local currency, we use your IP address to determine your location and save your currency selection in a session cookie (temporary file). This helps keep your prices consistent while browsing.

This data is deleted when you close your browser.


9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect:

  • New features on our website
  • Changes to the law
  • Updates in how we manage your data

The latest version will always be available right here, and we’ll update the “Effective Date” at the top.


10. Have Questions? We’re Here for You.

If you want to know more, make a request, or ask about your rights — reach out anytime. Our email address is: customerservice.elitebeauty@gmail.com .


🛍️ Reminder:

By shopping with us or using our website, you agree to the practices outlined in this policy. Your data, your control — always.